The Mobiquitous Role of M-tourism Application in Driving Sustainable Tourism Sector in Thailand

Hasanuzzaman Tushar (), Md Abdus Salam, Rubaba Nawrin and Saima Rahman
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Hasanuzzaman Tushar: IUBAT-International University of Business Agriculture and Technology
Md Abdus Salam: St. Theresa International College
Rubaba Nawrin: St. Theresa International College
Saima Rahman: IUBAT-International University of Business Agriculture and Technology

Chapter Chapter 16 in Technology Application in Tourism in Asia, 2022, pp 267-281 from Springer

Abstract: Abstract The unprecedented growth of technological breakthroughs in the field of tourism is making a huge impact on the development and sustainability of the industry. The study focuses on the role of Information and Communication Technology (ICT) in general and mobile based tourism related application (m-tourism) in particular to develop sustainable tourism sector in Thailand. The paper outlines and presents a comprehensive overview of the usages mobile based application in tourism industry from the viewpoints of both consumer (demand side) and service provider (supply side). The research then discusses the acceptance, costs, and affordability of m-tourism applications in the context of Thailand. The study views that m-tourism applications enable a consumer to search information, book or purchase, and evaluate, and service provider to operate and manage businesses in Thailand and globally anytime from anywhere in more flexible, ubiquity, adoptable, and attractive way. In addition, there are few challenges in m-tourism applications that have been addressed at the end of the chapter.

Keywords: M-tourism; ICT; Tourism application; Sustainable tourism; Thai tourism; Thailand (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-5461-9_16

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DOI: 10.1007/978-981-16-5461-9_16

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