Ubiquitous Role of Technology Based Social Media Application in the Vietnamese Tourism Industry

Hasanuzzaman Tushar (), Syed Far Abid Hossain, Bui Nhat Vuong, A. K. M. Mohsin and Mohammad Abu Horaira
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Hasanuzzaman Tushar: IUBAT-International University of Business Agriculture and Technology
Syed Far Abid Hossain: IUBAT-International University of Business Agriculture and Technology
Bui Nhat Vuong: Vietnam Aviation Academy
A. K. M. Mohsin: Xi’an Jiatong University
Mohammad Abu Horaira: IUBAT-International University of Business Agriculture and Technology

Chapter Chapter 19 in Technology Application in Tourism in Asia, 2022, pp 311-325 from Springer

Abstract: Abstract The recent years have evidenced the immense popularity of social media through a technological advancement that has fundamentally introduced a new paradigm in the tourism business globally. The study focuses on the role of social media technology in the tourism sector in Vietnam. The paper mainly outlines and explains an extensive overview of the role of social media in the Vietnamese tourism industry from two perspectives: travellers or consumers (demand side) and marketers or service providers (supply side). The research then presents trust and acceptance of social media technology in the Vietnamese tourism sector. The study views that social media technology-enhanced smart tourism can make the Vietnamese tourism industry more attractive among travellers. Different challenges and issues of using social media in the tourism industry have been addressed in the paper. In addition, the future of tourism in Vietnam with the integration of technology and its implication has been outlined at the end of the chapter.

Keywords: Social media; ICT; Tourism application; Vietnamese tourism; Vietnam (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-5461-9_19

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DOI: 10.1007/978-981-16-5461-9_19

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