The Role of Mobile Applications in Jordanian Hospitality Operations, Businesses and Service Perception

Ahmad R. Albattat () and Jeong Chun Phuoc
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Ahmad R. Albattat: Management and Science University
Jeong Chun Phuoc: Management and Science University

Chapter Chapter 8 in Technology Application in Tourism in Asia, 2022, pp 127-145 from Springer

Abstract: Abstract Technology, social media, and online platforms are cornerstone to the welfare and the development of countries. This paper presents mobile applications as an indispensable marketing tool for the promotion, marketing and sales of hospitality operations and sustainability of businesses. On the base of Jordanian hospitality, this study addresses how the popularity of mobile applications has enhanced the customer’s quality of life their perception of quality service by offering user friendly platforms and step by step guide to identify and meet the needs of customers thereby shifting more and customers to online platforms to satisfy their needs and increase the potential income for a business. The study also addresses the downsides to the use of mobile applications and ethical barriers of the use of mobile applications identified by customers. It presents the strong influence of social media on purchasing decisions making also, on customer’s value perception. Different mobile applications are explored from both business and customers’ point of views.

Keywords: Mobile applications; E-marketing; Social media; Value perception; Service quality; Ethical views; Data protection; Privacy; Agenda 2030; UN SDG 17 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-5461-9_8

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DOI: 10.1007/978-981-16-5461-9_8

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