Digital Trends in Asian Hotel Industry

Narentheren Kaliappen () and Azizul Hassan
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Narentheren Kaliappen: School of International Studies, College of Law, Government, and International Studies, Universiti Utara Malaysia (UUM)
Azizul Hassan: Tourism Consultants Network, The Tourism Society

Chapter Chapter 9 in Technology Application in Tourism in Asia, 2022, pp 147-163 from Springer

Abstract: Abstract In 2020, almost all sectors including hospitality were affected in some way by new waves of digital innovation. In order to satisfy the changing demands of customers in the digital age, hotels must go through digital transformation to remain ahead of both traditional rivals and market disruptors in a rapidly changing competitive climate. This requires hotels to have the best approach to technology, creativity, data-focused and customer-centric service, backed by appropriate working culture. Several digital trends (Artificial intelligence, Mobile technologies, Chatbots, Robots, Digital kiosks, Blockchain, Internet of Things, and Virtual reality, and Augmented reality) in hotel industry are discussed together with real-life applications in line with their respective operations. The practical implications and future research suggestions are also presented. This will be helpful to develop smart hotels to ensure post-pandemic survivability and sustainability. This chapter will also assist the hotels’ top management in making decisions and policies regarding the usage of digital tools in hotel operation. This chapter also includes real examples from Asian hotels.

Keywords: Digital; Trends; Hotel industry; Technology; Asia (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-5461-9_9

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DOI: 10.1007/978-981-16-5461-9_9

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