Introduction

Ofer Mintz ()
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Ofer Mintz: University of Technology Sydney

Chapter Chapter 1 in The Post-Pandemic Business Playbook, 2021, pp 1-14 from Springer

Abstract: Abstract As we enter a post-pandemic new reality, firms and customers are dreaming of leaving the pandemic behind. However, the post-pandemic competitive environment is unlikely to directly resemble either the pre-pandemic environment or the pandemic environment. Thus, this introductory chapter provides an overview of the challenges most firms are facing, why customer-centric solutions are needed to overcome those challenges, and uses four brief case studies to provide the reader more clarity on both the challenges and types of solutions that are required. The chapter concludes by summarizing the book’s three interconnected sections.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-5868-6_1

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DOI: 10.1007/978-981-16-5868-6_1

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