Section Two Introduction: Customer-centric Growth Strategies

Ofer Mintz ()
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Ofer Mintz: University of Technology Sydney

Chapter Chapter 5 in The Post-Pandemic Business Playbook, 2021, pp 63-66 from Springer

Abstract: Abstract This brief introduction to section two provides several case examples that help readers understand how and why firms need to pivot to a new post-pandemic directional reality that focuses on customer-centric growth strategies.

Date: 2021
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DOI: 10.1007/978-981-16-5868-6_5

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