Introduction

Changzheng Yang ()
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Changzheng Yang: Ocean University of China

Chapter Chapter 1 in Sharing Behavior of Brand Crisis Information on Social Media, 2022, pp 1-17 from Springer

Abstract: Abstract Competition among enterprises has become ever more intense as economy continues to develop in recent years, forcing enterprises to attach greater importance to branding.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-6667-4_1

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DOI: 10.1007/978-981-16-6667-4_1

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