Fluctuation Features of Brand Crisis Information Sharing by Weibo Users

Changzheng Yang ()
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Changzheng Yang: Ocean University of China

Chapter Chapter 3 in Sharing Behavior of Brand Crisis Information on Social Media, 2022, pp 47-118 from Springer

Abstract: Abstract In recent years, with the rapid development and wide application of Weibo/microblog, the number of Weibo users is increasing. Weibo is exerting great impact on the social media market, whose soaring is known as a “micro-revolution” in the Internet era with a far-reaching significance. Celebrities, influencers, and the general grassroots are actively moving from traditional media, forums, communities, podcasts to microblogging information platforms.

Date: 2022
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DOI: 10.1007/978-981-16-6667-4_3

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