Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Users

Changzheng Yang ()
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Changzheng Yang: Ocean University of China

Chapter Chapter 4 in Sharing Behavior of Brand Crisis Information on Social Media, 2022, pp 119-153 from Springer

Abstract: Abstract In Chap. 3 , by analyzing the fluctuation features of brand crisis information sharing behavior of Weibo users, it’s founded that users’ information behavior fluctuation exhibits autocorrelation, trend, periodical and cluster features, which are caused by various internal and external factors. In order to understand the specific factors influencing the fluctuation of user behavior, scholars have conducted research from different perspectives.

Date: 2022
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DOI: 10.1007/978-981-16-6667-4_4

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