Static Influencing Mechanism of Weibo Users’ Information Sharing of Brand Crisis Cases

Changzheng Yang ()
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Changzheng Yang: Ocean University of China

Chapter Chapter 5 in Sharing Behavior of Brand Crisis Information on Social Media, 2022, pp 155-195 from Springer

Abstract: Abstract General information behavior theory holds that individuals are influenced by a variety.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-6667-4_5

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DOI: 10.1007/978-981-16-6667-4_5

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