Dynamic Influencing Mechanism of Weibo Users’ Information Sharing of Brand Crisis Cases

Changzheng Yang ()
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Changzheng Yang: Ocean University of China

Chapter Chapter 6 in Sharing Behavior of Brand Crisis Information on Social Media, 2022, pp 197-248 from Springer

Abstract: Abstract According to general information behavior theory, user’s information behavior is an orderly cycle process, with information need as the starting point and information utilization as the end

Date: 2022
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DOI: 10.1007/978-981-16-6667-4_6

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