Marketing Activities of Indian Pharmaceutical Companies

Mithun Nandy ()
Additional contact information
Mithun Nandy: Hegde & Hegde Pharmaceutica LLP

Chapter Chapter 3 in Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry, 2022, pp 49-73 from Springer

Abstract: Abstract Marketing always starts with the customer and ends with the customer as they are the valuable assets for any country, and all marketers are very much inclined to deal with them. Marketing is basically a set of business activities by which the goods and products flow of from the manufacturer to the customer (end user), in the light of pharmaceutical marketing, medicines flow from factory to pharmacy.

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-6921-7_3

Ordering information: This item can be ordered from
http://www.springer.com/9789811669217

DOI: 10.1007/978-981-16-6921-7_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().