More on the Neuroscience of Words

Laura McHale ()
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Laura McHale: Conduit Consultants Limited

Chapter Chapter 9 in Neuroscience for Organizational Communication, 2022, pp 85-96 from Springer

Abstract: Abstract This chapters continues the exploration of pronouns by examining pronoun use in the political speech. We explore the differences between the inclusive and exclusive “we,”Inclusive and exclusive “we” and the perils of the overuse of “I.” We discuss modal wordsModal words, both strong and weak (the latter sometimes called weasel wordsWeasel words). We review the emerging field of data miningData mining and sentiment analysisSentiment analysis. Lastly, we discuss the need for a more authentic language of vulnerabilityVulnerability in organizational life.

Keywords: Modal words; Data mining; Sentiment analysis; Clusivity (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-7037-4_9

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DOI: 10.1007/978-981-16-7037-4_9

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