Marketing—Position Yourself

William Philip Wall ()
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William Philip Wall: Stamford International University

Chapter Chapter 2 in Global Competitiveness, 2022, pp 7-16 from Springer

Abstract: Abstract This chapter discusses marketing as a concept of positioning the firm or its product to beat out competition. Different definitions of marketing are put forward as well as practicing marketing. Marketing is also discussed with respect to Thai culture and the need to understand the market segment that marketing campaigns intend to target. The 4p’s of the marketing mix are highlighted, and the chapter ends with how brands can position themselves in the business market.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-7755-7_2

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DOI: 10.1007/978-981-16-7755-7_2

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