Post COVID-19 Pandemic: The New Technology and Tourism Revolution for Tourism Fairs, Festivals and Events

Noraihan Mohamad ()
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Noraihan Mohamad: Management and Science University

Chapter Chapter 22 in Technology Application in Tourism Fairs, Festivals and Events in Asia, 2022, pp 363-387 from Springer

Abstract: Abstract Information and Communication Technology (ICT) has helped businesses in hospitality and tourism industry to reduce costs, improve customer services as well as customer experience, enhance the efficiency of business operational and increase customer retention. The impact of Internet on tourism has been widely discussed and analyzed in tourism research. However, specific study on tourism fairs, festivals and events are less touched. During post COVID-19 pandemic, Internet and marketing are the main element of ICT that has powerful impact on tourism fairs, festivals and events. Tourism fairs, festivals and events make people united and social media become a perfect channel for participant to get their first experiences and share it to the Internet users. In addition, mobile communication technology such as mobile tablets and smartphones become significant where ease for individual to keep updated about changes on festivals and events or offer deals from businesses. Thus, essential for business in tourism fairs, festivals, and events to utilize the element of IT effectively for business continuity. In nutshell, the application of ICT in tourism fairs, festivals and events will be helping to speed up businesses’ operation and make festivals and events more enjoyable and efficient.

Keywords: Information communication technology; Internet marketing; Tourism fairs; Festivals; Events; Post COVID-19; Pandemic (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-8070-0_22

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DOI: 10.1007/978-981-16-8070-0_22

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