Product Complexity, Variety and Supply Chain Integration

Yongyi Shou (), Mingu Kang () and Young Won Park ()
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Yongyi Shou: Zhejiang University
Mingu Kang: Zhejiang University
Young Won Park: Saitama University

Chapter Chapter 3 in Supply Chain Integration for Sustainable Advantages, 2022, pp 31-48 from Springer

Abstract: Abstract The need for aligning products and processes has been emphasized in the operations strategy literature for a long time. Drawing on the product–process fit perspective, this study aims to examine the relationships between product-level characteristics (i.e., product complexity and product variety) and the three dimensions of supply chain integration (SCI) (i.e., internal, supplier and customer integration). Structural equation modeling is employed to test the proposed hypotheses using survey data. The results show that for high product complexity, firms tend to implement internal and supplier integration, while product complexity does not directly impact customer integration. Product variety is confirmed as being positively related to all three dimensions of SCI. This study contributes to the SCI literature by providing empirical evidence on the relationships between product complexity, variety, and SCI.

Keywords: Supply chain integration; Product complexity; Product variety; Internal integration; Supplier integration; Customer integration (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-9332-8_3

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DOI: 10.1007/978-981-16-9332-8_3

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