Digital Marketing

Vasant Chintaman Joshi () and Lalitagauri Kulkarni ()
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Lalitagauri Kulkarni: Gokhale Institute of Politics and Economics

Chapter Chapter 8 in The Future of Indian Banking, 2022, pp 83-95 from Springer

Abstract: Abstract Digitized marketing affords an opportunity both for personalization of products and also for bringing in financial management skills to bear on such decision making by individuals. Gradually a bank with newer business model, newer products is beginning to emerge on the horizon. Technology will play a significant role in the future marketing efforts in reaching out to customers ranging from Gen-X, Gen-Z to senior citizens.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-9562-9_8

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DOI: 10.1007/978-981-16-9562-9_8

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