Establishing the Means to Navigate the Unknown

Gerard Anthony Reed ()
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Gerard Anthony Reed: Australian Film Television and Radio School (AFTRS)

Chapter Chapter 2 in Entrepreneurs Navigating a Universe of Disruption, 2022, pp 53-85 from Springer

Abstract: Abstract This chapter establishes how to encounter and navigate the unknown and its uncertainties. It details an experiential journey of enterprise development and building towards determining a problem in all its nuances, that represents opportunity as well as a means by which to understand the market and its environmental particularities. The journey of this discovery is detailed, and the emergence of a framework is derived from the endeavour, and its research data, towards a new mode of engaging with the market and a range of tangibles and intangibles. The emergent framework entitled parabolic scramble is shown to be instructional and assistant for the screen content creator engaged in entrepreneurial activity, with a need for flexibility and an understanding of how to deal with path dependency, and alternative strategies to dealing with the unknown or uncertain.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-0703-6_2

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DOI: 10.1007/978-981-19-0703-6_2

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