A World of Creative Intelligence

Rouxelle Villiers ()
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Rouxelle Villiers: Auckland University of Technology

Chapter Chapter 1 in The Handbook of Creativity & Innovation in Business, 2022, pp 3-24 from Springer

Abstract: Abstract Since this is an introductoryCreative intelligence (CiQ) chapter, we cover the “What? Why? Who? and How?” of creative thinking. We introduce some key concepts that will be developed in depth later in the book. Starting with the question of what creativity is, we consider the changing historic viewpointsHistoric viewpoints and perspectives. We cover different paradigms proposed by various people as they considered the “What is creativity?” question over the millennia. Next we consider “How?”. How can creativity and creative intelligence (CiQ)Creative intelligence (CiQ) be identified and measured (once we know what it is)? Next you, as reader, might wonder: “Why this is important?”, especially to business executives now, and into the future. We aim to answer that from a few business perspectives, including sticky problems, contextual changesChanges and competitive marketspace factors. We start with our best attempt – given the current body of knowledge – to answer the question: “What is creativity?” We then progress to various definitions and theoretical frameworks on how creativity is seen from various paradigms, including psychology, physiology and business. This chapter covers the six Ps, an extension of the traditional four PsFour Ps of Person, Product, ProcessProcesses and Press, to include Partners, and PossibilitiesPossibilities. We then cover the “Who?” Who are considered creatives?, or in the terminology of this book, Who are creative geniiGenii ? (Throughout this book we refer to creatives as a collective noun – also named genii – when we refer to creatives’ inherent abilities, talents, personality and characteristics or intelligence)

Keywords: AssociationistsAssociationists; Creativity; Creative intelligenceCreative intelligence (CiQ); GeniiGenii; Gestalt theoryGestalt theory; Multiple intelligencesMultiple intelligences (MI); Six PsSix Ps theory; Psychological phenomenaPsychological phenomena (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-2180-3_1

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DOI: 10.1007/978-981-19-2180-3_1

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