Elegance of Expression – Aesthetics, Genesis and Persuasion

Rouxelle Villiers () and Louise Luttig ()
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Rouxelle Villiers: Auckland University of Technology
Louise Luttig: Bid Consultant

Chapter Chapter 12 in The Handbook of Creativity & Innovation in Business, 2022, pp 243-265 from Springer

Abstract: Abstract In this chapter we deal with the third and fourth indicators of creativity (after noveltyNovelty/new/unique and appropriateness/effectiveness), namely eleganceElegance of expressionExpressions and genesisGenesis. The final two pieces of the jigsaw to understand and assess creativity involve firstly a genii’s ability to persuade someone that the idea or creative product is valuable and has merit. Secondly, the idea’s value is increased, the lifespan extended and its impact on society broadened when the idea leads to further extension, expansion or related novel ideas that germinate from the roots of this new idea.

Keywords: Aesthetic criteriaAesthetic criteria; Creative Solution Diagnosis Scale (CSDS)Creative Solution Diagnosis Scale (CSDS); EleganceElegance; ExpressionExpressions; GenerativeGenerative; GenesisGenesis; Speech bubblesSpeech bubbles; StoryboardsStoryboards; StorytellingStage modelsStorytelling; Thought cloudsThought clouds (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-2180-3_12

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DOI: 10.1007/978-981-19-2180-3_12

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