Intention to Create Meaningful Outcomes: Tenders, Bids and Client Pitches

Louise Luttig () and Rouxelle Villiers
Additional contact information
Louise Luttig: Bid Consultant
Rouxelle Villiers: Auckland University of Technology

Chapter Chapter 13 in The Handbook of Creativity & Innovation in Business, 2022, pp 267-290 from Springer

Abstract: Abstract Responding to a brief – a specific response structure – despite the rigor of compliance, has the opportunity for compelling content, focused on addressing the audience requirements in an engaging, informative and convincing way. The aim is to persuade, whether by visual appeal, content structure or clarity of message. Very often this requires a creative, agile work environment focused on targeted delivery within a short timeframe of weeks or sometimes months. The message needs to be highly adapted/tailored to the brief and strategy of the client – whether internal to the organization or an external client, the purpose is to compel the client to accept the pitch or tender and “close the deal”, making the offered solution their preferred choice.

Keywords: Agile approachAgile approaches; AudienceAudience focus; Bid managementBid management; Bid briefBid brief; Compelling contentCommercialCompelling content; Brief complianceBrief compliance; Integrated marketing communicationIntegrated marketing communication (IMC); IMCIntegrated marketing communication (IMC); Persuasive communicationPersuasive Communication; Value propositionValue proposition (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-2180-3_13

Ordering information: This item can be ordered from
http://www.springer.com/9789811921803

DOI: 10.1007/978-981-19-2180-3_13

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().