Idea Testing & Selection

Rouxelle Villiers ()
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Rouxelle Villiers: Auckland University of Technology

Chapter Chapter 14 in The Handbook of Creativity & Innovation in Business, 2022, pp 291-315 from Springer

Abstract: Abstract The main focus of this chapter is to discuss appropriate tools, and the various models and frameworks to use in determining which of the ideas generated during earlier creative thinking phases are worth short-listing. Additional tools, both qualitative and quantitative, to further investigate the resulting short list, are covered after sorting or clustering ideas. Shortlisted ideas are considered for in-depth analyses to find “winning ideas” worth pursuing, as they are viable or of strategic value to the organization. This chapter offers a brief overview of the available tools that can be used to sort and select the best ideas for invention and implementation.

Keywords: Classification treesClassification trees; Concept combination matrixConcept Combination matrix (CCMatrix); Idea reductionIdea reduction; OrderOrder; Priority matrixPriority matrix; ProfitabilityProfitability; RelationsRelations; Stage gatesStage gates; StructureStructures; ViabilityViability; VotingVoting; Weighted decision matrixWeighted decision matrix (WDM) (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-2180-3_14

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DOI: 10.1007/978-981-19-2180-3_14

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