Creative Genii: Creative Intelligence, Insight and the Six Ps

Rouxelle Villiers ()
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Rouxelle Villiers: Auckland University of Technology

Chapter Chapter 3 in The Handbook of Creativity & Innovation in Business, 2022, pp 51-76 from Springer

Abstract: Abstract The brain is the central engine in the creativity machine. It drives all the competencies necessary for creative intelligence (CiQ)Creative intelligence (CiQ). Different brains lead to different forms of creativity, and creativity is central to human life. Although CiQ is closely linked to general intelligenceIntelligence (iQ), imagination, adaptability, empathy and innovation, creativity is quite distinct from these intelligences. This chapter discusses the various types of minds or intelligences, and how decisions to be creative can offer incremental and disruptive contributions to innovation.

Keywords: 4P-theory; Creative intelligence (CiQ); Decision stages; Domain expertise; Focus; General intelligence (g or IQ); Insight; Six Ps; Theory of cognition; Threshold theory (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-2180-3_3

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DOI: 10.1007/978-981-19-2180-3_3

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