How the Brain Creates Problems – Malfunctions, Lapses, Bias and Prejudice

Rouxelle Villiers ()
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Rouxelle Villiers: Auckland University of Technology

Chapter Chapter 7 in The Handbook of Creativity & Innovation in Business, 2022, pp 121-153 from Springer

Abstract: Abstract There is much evidence that humans are incredibly good at solving problems and building inventions to solve a range of human dilemmas. Unfortunately, our thinking patternsPatterns and cognitive lapses – including biases, prejudicesPrejudices, fixations, and several incorrectly applied heuristicsHeuristics – sometimes prevent our fallible minds from finding novel, appropriate, valuable solutions. In this chapter we cover the various thinking errors such as those already listed, and assumptive, reactive thinking, and mental set fixations. The last part of the chapter focuses on possible techniques and habits to overcome these cognitive blocks to ensure creative solutions through optimal ideation, idea refinement and decision-making.

Keywords: Assumptive thinkingAssumptive thinking; BiasBias; Conditional PrejudiceknowledgeConditional knowledge; Declarative knowledgeDeclarative knowledge; Empathy gapEmpathy gaps; Erroneous thinkingErroneous thinking; EurekaBias; IncubationIncubation; PrejudicesPrejudices; Situational awarenessSituational awareness; Thinking outside the box (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-2180-3_7

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DOI: 10.1007/978-981-19-2180-3_7

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