Screening Opportunities

Tim Mazzarol () and Sophie Reboud ()
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Tim Mazzarol: University of Western Australia
Sophie Reboud: Burgundy School of Business

Chapter Chapter 4 in Commercialisation and Innovation Strategy in Small Firms, 2022, pp 145-195 from Springer

Abstract: Abstract The assessment and screening of opportunities is a critical step in the commercialisation process and as the quote from (Koen et al., in The PDMA toolbook 1 for new product development, Wiley, 2002) suggests, is not a single process, but one that can involve multiple iterations and a variety of stages or screening processes. In Chap. 3 , we examined the factors influencing the decision to innovate noting that they comprised a variety of forces relating to the firm, the innovation, and the context in which these two elements are operating. In addition, that same chapter noted the importance of knowledge management, absorptive capacity and entrepreneurial cognition working in conjunction with the management teams’ experience.

Date: 2022
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DOI: 10.1007/978-981-19-2651-8_4

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