The Business Model and Innovation Strategy

Delwyn Clark (), Sophie Reboud () and Tim Mazzarol ()
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Delwyn Clark: University of Waikato
Sophie Reboud: Burgundy School of Business
Tim Mazzarol: University of Western Australia

Chapter Chapter 5 in Commercialisation and Innovation Strategy in Small Firms, 2022, pp 197-240 from Springer

Abstract: Abstract This chapter examines the role of the business model in commercialisation of innovations by innovative small firms (ISFs). How the business is designed to create, deliver, and capture value is the focus of a business model. An introductory overview of the business model concept is provided including details of the components of the business model canvas, which is a framework for applying this theory (Osterwalder & Pigneur in business model generation: A handbook for visionaries, game changers, and challengers. Wiley, Hoboken NJ, 2010).

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-2651-8_5

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DOI: 10.1007/978-981-19-2651-8_5

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