The Perfect Storm: Navigating and Surviving the COVID-19 Crisis

Fandy Tjiptono (), Ida Bagus Gede Adi Permana (), Andhy Setyawan () and I. Putu Esa Widaharthana ()
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Fandy Tjiptono: Victoria University of Wellington
Ida Bagus Gede Adi Permana: Universitas Airlangga
Andhy Setyawan: Universitas Surabaya
I. Putu Esa Widaharthana: Politeknik Pariwisata Bali

A chapter in COVID-19 and the Evolving Business Environment in Asia, 2022, pp 145-172 from Springer

Abstract: Abstract The COVID-19 pandemic has had detrimental effects on all industries, including tourism. The current study aims to identify and examine the business survival strategies that companies in the tourism and hospitality industry in Bali, the main tourism destination in Indonesia have pursued during the pandemic. A qualitative research approach was implemented by interviewing relevant stakeholders across six sub-sectors in Bali (travel agencies, hotels, restaurants, destination management organizations, gift shops, and event organizers). Based on a systematic analysis of themes, a typology of four main strategies is proposed: efficiency, adaptation, shifting the target markets, and innovation. These strategies provide important insights for other companies in this industry and other fields, within and beyond Southeast Asia.

Keywords: Business survival; Recovery strategy; Tourism and hospitality; COVID-19; Bali; Indonesia (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-2749-2_8

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DOI: 10.1007/978-981-19-2749-2_8

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