Generation X’s Shopping Behavior in the Electronic Marketplace Through Mobile Applications During the COVID-19 Pandemic

Bui Thanh Khoa ()
Additional contact information
Bui Thanh Khoa: Industrial University of Ho Chi Minh City

A chapter in Information Systems Research in Vietnam, 2023, pp 117-131 from Springer

Abstract: Abstract Thanks to the prevalence of mobile applications (mobile apps), consumer behavior is shifting from conventional to online. Globally, mobile commerce has taken precedence over other forms of transaction due to the impact of the COVID-19 pandemic except for Generation X (Gen X) customers. They have restricted access to modern technologies and are critically impacted by the COVID-19 pandemic. Hence, this chapter applied the Theory of Acceptance and Use of Technology model (UTAUT), and Task-technology fit models (TTF) to determine how the pandemic and Gen X characteristics affect buying behaviors in the electronic marketplace. The primary research method was the quantitative approach, in which data was collected from 467 respondents through a structured questionnaire. The findings indicate that Gen X consumers’ mobile commerce buying intentions are influenced favorably by mobile shopping (m-shopping) efficiency, effort expectancy, and the perceived severity of COVID-19. Generation X’s shopping behavior in the e-marketplace through mobile apps was also affected by the usability of mobile applications and their desire to purchase online. Additionally, the Gen X consumers’ expectation of effort was negatively impacted by the usability of mobile apps.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-3804-7_8

Ordering information: This item can be ordered from
http://www.springer.com/9789811938047

DOI: 10.1007/978-981-19-3804-7_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().