Data Sources for Predictive Analytics and Decision Making: A Management Perspective

Dennis Fehrenbacher () and Alessandro Ghio ()
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Dennis Fehrenbacher: St. Gallen University
Alessandro Ghio: University of Laval

Chapter Chapter 10 in Handbook of Big Data and Analytics in Accounting and Auditing, 2023, pp 209-234 from Springer

Abstract: Abstract This chapter discusses aspects of data sources for budgeting and forecasting. It provides empirical evidence on the preference for data sources for a sample of experienced managers in the context of sales predictions. The authors show that managers still have strong preferences for traditional accounting data sources relative to non-traditional data sources. These preferences change between levels of education. Furthermore, the credibility (and not their use) of social media positively influences the preference for non-traditional data sources. These findings indicate that non-traditional data sources appear to coexist and become complementary to traditional accounting sources and do not substitute them.

Keywords: Big Data; Sales predictions; Forecasts; Budgeting; Data sources; Social media (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-4460-4_10

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DOI: 10.1007/978-981-19-4460-4_10

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