Technology Strategy in Boosting Halal Tourism Activities

Aroop Mukherjee, Salini Devi Rajendran and Siti Norida Wahab ()
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Aroop Mukherjee: Prince Sultan University
Salini Devi Rajendran: Taylors University
Siti Norida Wahab: Universiti Teknologi MARA

Chapter Chapter 4 in Technology Application in Aviation, Tourism and Hospitality, 2023, pp 41-56 from Springer

Abstract: Abstract The usage of digital technology has been aided by the growing number of Muslim tourists around the globe each year. The birth of the Fourth Industrial Revolution has shifted consumer behaviour and attitudes concerning the use of digital technology in their daily lives. The Halal tourism business is facing various hurdles as a result of the global economy's transition owing to technological disruption. Thus, the purpose of this chapter is to explore the various digital technology utilised in Halal tourism as well as the issues that the business faces. Through the exhaustive study of existing research and contextual synthesis, cyber-physical systems, the internet of things, cloud computing, big data, artificial intelligence, and advanced robotics are among the digital technology utilised to boost Halal tourism. Meanwhile, Muslim tourists are at risk of safety and security, digital technology providers are facing a hard time keeping facilities up to date, Halal terms required standardisation and regional marketing programmes are among the issues Halal tourism stakeholders face in adopting digital technology. Since the research on Halal tourism is currently mounting, this study could contribute to that body of knowledge and provide useful information to both practitioners and scholars.

Keywords: Halal tourism; Technology adoption; Tourism 4.0; Sustainable tourism; Tourism resilience (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-6619-4_4

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DOI: 10.1007/978-981-19-6619-4_4

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