Planning and Driving a Digital Strategy

Olivier Serrat ()
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Olivier Serrat: The Chicago School of Professional Psychology

A chapter in Digital Solutions, 2023, pp 61-72 from Springer

Abstract: Abstract This précis argues that in the Internet of Things organizations must embrace the digital world if they are to survive and, preferably, thrive. Irrespective of the sector or industry an organization is in, digital transformation enables fundamentally different ways for it to think about clients, audiences, and partners, and to engage with them.

Keywords: Applications; Business models; Business processes; Channels; Clients; Communications; Digital culture; Digital strategy; Digital transformation; Digitalization; Engagement; Internet of things; Metrics; Products; Services; Smartphones (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-7253-9_5

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DOI: 10.1007/978-981-19-7253-9_5

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