Negotiation, Commercialization and Franchise Management

Alexandrina Maria Pauceanu ()
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Alexandrina Maria Pauceanu: Geneva Business School

Chapter Chapter 11 in Innovation, Innovators and Business, 2023, pp 187-197 from Springer

Abstract: Abstract This chapter explains the role of negotiations in business (with staff, partners, suppliers, etc.). It focuses on commercialization as key element for business success. It also discusses franchising as ways to reduce the risk of failure and intellectual property.

Keywords: Negotiation; Commercialization; Franchising; Market entry; Intellectual property; UAE (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-7408-3_11

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DOI: 10.1007/978-981-19-7408-3_11

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