Methods of Innovation in Business and Entrepreneurship

Alexandrina Maria Pauceanu ()
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Alexandrina Maria Pauceanu: Geneva Business School

Chapter Chapter 3 in Innovation, Innovators and Business, 2023, pp 53-69 from Springer

Abstract: Abstract This chapter discusses, with examples, several methods of innovation. These methods are concept-knowledge, technological readiness, design thinking, lean startup and its principles and blue ocean. It also discusses a proposed scale for assessing customers’ satisfaction with a product or service. As discussion cases, it presents Amazon’s blue ocean strategy and Uber’s lean startup.

Keywords: Innovation method; Design thinking concept; Lean startup; MVP; Lean startup principles (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-7408-3_3

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DOI: 10.1007/978-981-19-7408-3_3

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