Lean Startup Methods and Lean Philosophy

Alexandrina Maria Pauceanu ()
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Alexandrina Maria Pauceanu: Geneva Business School

Chapter Chapter 5 in Innovation, Innovators and Business, 2023, pp 99-113 from Springer

Abstract: Abstract Good business ideasbusiness idea can still fail to result in success when they are introduced into the marketmarket because it may not be the appropriate time or place to introduce them (Gulati, R., & Sawhney, V. (2019). Why your startup won’t last. Harvard Business Review. https://hbr.org/2019/12/why-your-startup-wont-last .). Most startupsstartup fail upon contact with consumers.

Date: 2023
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DOI: 10.1007/978-981-19-7408-3_5

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