Identifying Ideas and Opportunities

Alexandrina Maria Pauceanu ()
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Alexandrina Maria Pauceanu: Geneva Business School

Chapter Chapter 7 in Innovation, Innovators and Business, 2023, pp 127-139 from Springer

Abstract: Abstract This chapter explains how to identify ideas or business opportunities in real life. It recommends using social media for the identification of needs that can be converted into business as well as business ideas testing. It also details the crafting of the business model and how to make it a reality.

Keywords: Opportunity identification; Business idea; Idea to reality (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-7408-3_7

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DOI: 10.1007/978-981-19-7408-3_7

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