Setting Up a Business

Alexandrina Maria Pauceanu ()
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Alexandrina Maria Pauceanu: Geneva Business School

Chapter Chapter 8 in Innovation, Innovators and Business, 2023, pp 141-157 from Springer

Abstract: Abstract This chapter discusses business vision, mission and strategy as essential elements for the entrepreneurial journey along with the Golden Circle. Another section discusses the most common types of companies in UAE as well as financing options. The final part discusses the steps to market effectively a product or service including the customer lifecycle.

Keywords: Mission; Vision; Golden circle; Business setup (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-7408-3_8

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DOI: 10.1007/978-981-19-7408-3_8

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