Go-To-Market Methods and Human Capital Aspects

Alexandrina Maria Pauceanu ()
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Alexandrina Maria Pauceanu: Geneva Business School

Chapter Chapter 9 in Innovation, Innovators and Business, 2023, pp 159-173 from Springer

Abstract: Abstract This chapter exemplifies the go-to-market methods as well as scalable business models. From human capital point of view, it discusses the motivation factors, as long as sufficient salary is not an issue in the equation. In the second part, it debates compensation and rewards as well as leading teams in startups.

Keywords: Go-to-market; Market; Market potential; Scalable business model; Motivation; Rewards; Compensation; Organizational culture; Performance (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-7408-3_9

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DOI: 10.1007/978-981-19-7408-3_9

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