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Electronic and Digital Media; Accountability in the Age of AI and Digitalization: An Indian Perspective

Gagandeep Kaur () and Prashant Chauhan
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Gagandeep Kaur: The University of Petroleum and Energy Studies
Prashant Chauhan: The University of Petroleum and Energy Studies

Chapter Chapter 5 in Digital Entertainment as Next Evolution in Service Sector, 2023, pp 69-80 from Springer

Abstract: Abstract Embracing democracy as a form of governance has opened the doors for peoples’ participation in government. The three well-established constitutional pillars, i.e., legislature, executive, and judiciary, play a pivotal role in a democratic setup. Another pillar, though not included in the constitutional setup, has made its presence felt in the governance of the country. Media is the fourth pillar of democracy which acts as a mechanism of check and balance in the democratic setup. The facets of media, from print, electronic and digital, have acted as the voice and mediator between the administrative machinery and the public at large. A robust media is a sine qua non for a fair, transparent, and accountable democracy. The journey of media in India has witnessed changing dimensions over several decades, from being a mode of conveying information to channelizing mass movements. The impact of media has reached a whole new level with the digital revolution, by reaching out to every household and individual. The infusion of artificial intelligence in the field of digitalization and electronic media has raised a different set of questions. The expanding impact has also raised several questions that need to be taken into consideration i.e., fake news, paid news, and several others to be named. Can media escape accountability on the ground of freedom of speech and expression? The author(s) of the chapter aims to analyze the electronic media regulation applicable in India, with an intent to examine the effectiveness of these regulations. The objective of this research paper is to examine the following research questions: firstly, is the self-regulating mechanism prevalent in India sufficient to make the media accountable?; secondly, is there a need for effective legislation having command of the sovereign to regulate electronic media?; and thirdly, whether regulating media by legislative means will hamper its freedom and credibility? The authors intend to draw a conclusion based on the discussion, taking into consideration the Indian perspective.

Keywords: Artificial intelligence; Digital Media; Accountability of media; Media regulation; Governance (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-8121-0_5

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DOI: 10.1007/978-981-19-8121-0_5

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