Digital Solutions for Social Media: Role of Digital Evolution on Business Enterprises

Francesca Virgilio () and Subhankar Das ()
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Francesca Virgilio: University of Molise
Subhankar Das: Duy Tan University

Chapter Chapter 9 in Digital Entertainment as Next Evolution in Service Sector, 2023, pp 127-146 from Springer

Abstract: Abstract The rise of social media has made video an integral part of the digital world. It offers a storytelling format that engages users’ emotions beyond what they could expect from a text or image. Videos allow people to connect with their audience in a more authentic manner. Ever dynamic social media has led to a decline in traditional TV viewing and a spike in the number of people watching videos online. As a social media manager, you must keep up with the latest trends and features to ensure that your platform is still relevant and practical. One of the industry’s most challenging tasks is keeping up with the constantly changing changes and features of your platform. The rapid emergence and evolution of digital solutions for social media have made it very relevant and contemporary. Here, authors tried to give a holistic review of how social media and entertainment can boost social enterprises and revenue. In this book, the authors will provide an extensive analysis of the various social media platforms that have changed the way we consume information.

Keywords: Social media; Digital media; Business enterprise; Social influence; Digital evolution (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-8121-0_9

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DOI: 10.1007/978-981-19-8121-0_9

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