Bottom of Pyramid Strategies by MNEs and NGOs: A Case of UNIQLO

Negishi Kanako ()
Additional contact information
Negishi Kanako: National Institute of Technology, Ube College

Chapter Chapter 5 in Base of the Pyramid and Business Process Outsourcing Strategies, 2023, pp 97-115 from Springer

Abstract: Abstract This study investigates how multinational enterprises (MNEs) in the complex global supply chain of the garment industry maintain sustainability. For this investigation, UNIQLO (Fast Retailing Ltd.: FR) was used as a case study. The working conditions in the garment industry have been dire. There is a need, therefore, for MNEs to accept their social responsibility and improve their global business model by incorporating the bottom of pyramid (BOP) concepts and adopting the social business model. This study explores the historical transitions of UNIQLO’s economic resilience, and the case of Grameen UNIQLO. The results reveal that despite external organizations (particularly MNEs and NGOs) supposedly working together, this was initially not the case. Even MNEs of developed countries would find it difficult to “leapfrog” into a state of total sustainability. In Bangladeshi production, there is a dual structure where employment conditions differ among the same Bangladeshi workers, depending on whether it is a Grameen UNIQLO or a production consignment factory. This study aims to contribute to the literature on sustainability in this global supply chain by MNEs.

Keywords: Garment industry; UNIQLO; Sustainability; MNEs (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-8171-5_5

Ordering information: This item can be ordered from
http://www.springer.com/9789811981715

DOI: 10.1007/978-981-19-8171-5_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().