Traceability System of Dairy Products and Its Impacts on Consumer Behavior in China: An Application of Multinominal Logit Model

Hui Zhou () and Teruaki Nanseki ()
Additional contact information
Hui Zhou: Chinese Academy of Agricultural Sciences
Teruaki Nanseki: Kyushu University

Chapter Chapter 9 in Agricultural Innovation in Asia, 2023, pp 149-157 from Springer

Abstract: Abstract With the rapid development of the dairy industry and some food safety problems happened in China, the traceability system plays a crucial role in in strengthening the supervision of dairy products safety and protecting the consumers’ rights. Using a structured questionnaire in face-to-face interview, the traceability system of dairy products and its impact on consumer behavior was discussed in this chapter. The Choice Modeling (CM) technique was applied in identifying which attributes were significant determinants of the consumers place on the traceability system, and the Multinominal Logit Model was used to analyze the data. The results informed that the consumers have a higher Willingness to Pay (WTP) on information with pictures than only information. Noticeably, consumers are concerned on the use of animal medicine especially on antibiotic record, and the antibiotic usage had the highest Marginal Willingness to Pay (MWTP) 3.69RMB relative to other attributes. Moreover, as for the socio-economic characteristics of consumers, the age, education and income revealed positive impacts on WTP.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-9086-1_9

Ordering information: This item can be ordered from
http://www.springer.com/9789811990861

DOI: 10.1007/978-981-19-9086-1_9

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().