Case 10 Saburosuke Suzuki II: Commercialization of Exceptional Breakthrough Innovation

Takeo Kikkawa
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Takeo Kikkawa: International University of Japan

Chapter 16 in History of Innovative Entrepreneurs in Japan, 2023, pp 119-126 from Springer

Abstract: Abstract This case introduces Saburosuke Suzuki II of Suzuki Shoten, who successfully commercialized Ajinomoto, an umami seasoning made of monosodium glutamate (MSG), through breakthrough innovation.

Date: 2023
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DOI: 10.1007/978-981-19-9454-8_16

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