Case 20 Tadashi Yanai and Masayoshi Son: Exceptional Challenges Undertaken by the Two Risk Takers

Takeo Kikkawa
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Takeo Kikkawa: International University of Japan

Chapter 28 in History of Innovative Entrepreneurs in Japan, 2023, pp 245-255 from Springer

Abstract: Abstract This chapter introduces Tadashi Yanai, founder of Uniqlo, and Masayoshi Son, founder of the Softbank Group. Both entrepreneurs took on significant risk and investment to successfully expand their businesses in Japan and overseas.

Date: 2023
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DOI: 10.1007/978-981-19-9454-8_28

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