A Roadmap to Business Research

Merwe Oberholzer () and Pieter W. Buys ()
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Merwe Oberholzer: North-West University
Pieter W. Buys: North-West University

Chapter Chapter 2 in Business Research, 2023, pp 11-40 from Springer

Abstract: Abstract This chapter seeks to constitute a roadmap or framework to guide business researchers in contextualizing and planning their research efforts. A literature study was conducted to investigate the research concept, the boundary of research, and the research process’ conceptual framework. This chapter summarized research as a systematic investigation to reveal new knowledge. In guiding industry-orientated business research, it is acknowledged that management action may solve some business problems. In contrast, higher levels of organizational issues and critical reflection of business issues may require actual research. The framework for business research is divided into four parts: the research problem, research design, empirical evidence, and conclusion. The central part of the map is the design section that organizes the philosophic approach (theoretical foundation, research philosophy, and assumptions) on the one side and the applied research methods and techniques on the other side, with the research methodology acting as a bridge between the sides. The framework constitutes a guide when embarking on the journey to solve industry-orientated business research.

Keywords: Business research; Empirical evidence; Research design; Research method; Research methodology; Research philosophy; Research problem (search for similar items in EconPapers)
JEL-codes: A31 B41 C18 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-9479-1_2

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DOI: 10.1007/978-981-19-9479-1_2

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