The Role of Financial Analytics in Decision-Making for Better Firm Performance

Sangeetha Rangasamy (), Kavitha Rajamohan, Anju Kalluvelil Janardhanan and K. S. Manu
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Sangeetha Rangasamy: CHRIST (Deemed to be University)
Kavitha Rajamohan: CHRIST (Deemed to be University)
Anju Kalluvelil Janardhanan: Southern Cross Institute
K. S. Manu: CHRIST (Deemed to be University)

A chapter in Analytics Enabled Decision Making, 2023, pp 139-169 from Springer

Abstract: Abstract The need to make informed decisions has become a matter of survival for every organisation in the current unprecedented and dynamic business environment. The exponential growth in technology along with the internet has brought in enormous volume and variety of data access to all organisations irrespective of their industry. Organisations should consider their resources and industry environment to build their analytics capabilities, as it involves a tremendous investment. In this context, it is essential to understand the role of financial analytics in decision-making for better firm performance. Hence, this chapter proposes to throw light on the evolution of big data analytics, theoretical linkages, dimensions and benefits of using financial analytics, technological support for financial analytics along with use cases, and Strengths, Weaknesses, Opportunities, and Challenges (SWOC) analysis.

Keywords: Business analytics; Firm performance; Resource-based view theory; Dynamic capability theory; Information processing theory; Financial analytics—Use cases; Dimensions; Benefits; Technological support; SWOC (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-9658-0_7

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DOI: 10.1007/978-981-19-9658-0_7

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