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Factors Affecting the Relationship Quality Between Coffee Farmers and Enterprises: A Case Study of the Central Highlands of Vietnam

Hoa Thi Thu Ha (), Dang Bach Nguyen, Hoa Dang and Nhung Thi Hong Pham
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Hoa Thi Thu Ha: Nong Lam University
Dang Bach Nguyen: Nong Lam University
Hoa Dang: Nong Lam University
Nhung Thi Hong Pham: Nong Lam University

A chapter in Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 1, 2023, pp 309-324 from Springer

Abstract: Abstract The study analyzes factors affecting the relationship quality between coffee farmers and processing and export enterprises. A sample size of 171 coffee farmers in the Central Highlands of Vietnam is used for this study. The structural equation modeling (SEM) is utilized. The results show that five factors influencing the relationship quality are collaboration, perceived price, profit and risk sharing, power asymmetry, and effective communication. Perceived price has the strongest positive influence on the relationship quality. However, the relationship quality is negatively affected by power asymmetry. At the same time, a positive relationship between coffee farmers and processing and export enterprises brings farmers’ profits and positively impact on the intention to continue trading. Policymakers should focus on improving the quality of relationships through information sharing and ensuring fairness in transactions between coffee farmers and processing and export enterprises.

Keywords: Coffee farmers; Processing and export enterprises; Relationship quality; Central Highlands of Vietnam (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-9669-6_19

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DOI: 10.1007/978-981-19-9669-6_19

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