An Assessment on Factors Affecting Stay Services Quality of Muong Thanh Hotels in Ha Long

Hoa Thi Minh Tran and Nhung Thi Hong Pham ()
Additional contact information
Hoa Thi Minh Tran: Phenikaa University
Nhung Thi Hong Pham: Thai Nguyen University of Sciences

A chapter in Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 1, 2023, pp 623-640 from Springer

Abstract: Abstract The paper systematized the theoretical basis, combined with expert consultation, to select the expected research model by combining research methods from qualitative to quantitative. The research model consists of nine scales and 59 independent observed variables, as well as four dependent variables, for assessing factors influencing the quality of accommodation services at Muong Thanh hotels in Ha Long. Based on this model, the study conducted a survey of 350 tourists with SPSS 23.0 software and a sample size of 350 votes. Cronbach's alpha and exploratory factor analysis were used to assess the scales’ reliability. Since then, the official research model has been constructed with eight scales, 44 independent observed variables, and four dependent observed variables. Regression analysis yielded regression equations with standardized beta coefficients of varying magnitudes. This demonstrates that the factors have varying degrees of influence on the quality of accommodation services provided by the Muong Thanh hotel system in Ha Long. However, the study only surveyed domestic tourists and did not solicit feedback from international visitors.

Keywords: Service quality; Accommodation service quality; Models; Ha Long; Vietnam (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-9669-6_37

Ordering information: This item can be ordered from
http://www.springer.com/9789811996696

DOI: 10.1007/978-981-19-9669-6_37

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().