Daisuke Teshima and TRIFE Inc.—Creating a New Business to Support the Elderly and Handicapped

Michitaka Kosaka () and Yong Nie
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Michitaka Kosaka: Japan Advanced Institute of Science and Technology
Yong Nie: Japan Advanced Institute of Science and Technology

Chapter 12 in Entrepreneurship in the Asia-Pacific: Case Studies, 2020, pp 233-252 from Springer

Abstract: Abstract TRIFE Inc. is located in Yokohama, Japan, and its president is Mr. Daisuke Teshima. Through joint research on an oral care formulation “NEONISIN” with Kyushu University, Kagoshima University, and the National Center for Geriatrics and Gerontology, came the release of the oral care product “ORALPEACE” (toothpaste and oral care gel, mouth spray and wash). The product is made from 100% natural raw ingredients and is even safe to eat. One of the main characteristics of this business is that it provides safe and secure products to the elderly. ORALPEACE is regarded as a bio-business venture to care for the elderly. Another feature of this business is that it aims to create jobs for handicapped people and improve their income. This is a report that focuses on two aspects: ORALPEACE as a bio-business venture and as a social business venture.

Date: 2020
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DOI: 10.1007/978-981-32-9362-5_12

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