Masanori Kamiguchi and Kayotei—Harmonizing a Japanese-Style Inn with the Local Culture and Environment for Social Innovation in a Hot Spring Area’s Revitalization

Shunichiro Morishita ()
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Shunichiro Morishita: Kyushu Sangyo University

Chapter 13 in Entrepreneurship in the Asia-Pacific: Case Studies, 2020, pp 253-271 from Springer

Abstract: Abstract As an example of regional entrepreneurs, this chapter describes Masanori Kamiguchi, who is the innkeeper of Kayotei ryokan (“Ryokan” is a traditional Japanese-style inn, and this used throughout the chapter.) located in a hot spring village in Yamanaka—Ishikawa prefecture. Kayotei ryokan has only 10 guest rooms, but it is featured in an American guidebook Japan’s 4 Best Ryokan as offering the best breakfast in Japan. It also received a SPA & WELLNESS JAPAN Crystal Award, which is given to excellent hot spring facilities, and has become a popular inn, with customers visiting from not only Japan but also overseas. How he played his role as an entrepreneur for regional revitalization in his area, as well as his history and motivations, are discussed through a case study by investigating public documents and conducting an interview.

Date: 2020
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DOI: 10.1007/978-981-32-9362-5_13

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