Jun Lei and Xiaomi—Build Amazing Products with Honest Prices and Let Everyone Enjoy the Fun of Technology

Qi Qi (), Lijuan Cheng and Jing Wang
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Qi Qi: Beihang University
Lijuan Cheng: Capital University of Economics and Business
Jing Wang: Beihang University

Chapter 3 in Entrepreneurship in the Asia-Pacific: Case Studies, 2020, pp 47-70 from Springer

Abstract: Abstract In 2010, Jun Lei cofounded Xiaomi Corporation with seven others, which reached its peak in four years and became the top smartphone maker in China. However, the rapid development of Xiaomi has also brought many problems. In the following three years, Jun Lei led Xiaomi to mature and develop in setbacks, and finally realized rebirth after the decline.

Date: 2020
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DOI: 10.1007/978-981-32-9362-5_3

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